The pages on this website are only directed at UK residents and comply with appropriate UK legislation and regulation.
This privacy policy has been provided to let you know how we use and look after your personal information. This includes what you tell us about yourself, what we learn by having you as a customer, and the choices you give us about what marketing you want us to send to you. The policy also tells you about your privacy rights and how the law protects you when (i) we contact you (ii) you contact us (iii) you visit our website.
We promise to:
- Keep your data safe and private
- Give you ways to manage and review your marketing choices at any time
- Not sell your data to anyone else
Data Controller
Cover For Life is a trading name of Neilson Financial Services Limited.
The data controller is Neilson Financial Services Limited who is authorised and regulated by the Financial Conduct Authority and entered on the Financial Services register under reference 594926. Neilson Financial Services Limited is registered in England and Wales under no. 07986483. Our registered address is 2 Windsor Dials, Arthur Road, Windsor, SL4 1RS.
Cover For Life introduces prospective customers to life insurance brands operated exclusively by Neilson Financial Services Limited. This privacy policy covers the activity conducted by Cover For Life when it markets its services and introduces prospective customers to one of Neilson Financial Services’ life insurance brands. Where you have been matched with a suitable life insurance brand, your data will be passed to the partner brand who will act as data controller, for the data they receive.
Currently, Cover For Life currently introduces customers to the following life insurance brand(s):
British Seniors: https://www.britishseniors.co.uk/privacy-policy/
Cover Today: https://www.britishseniors.co.uk/privacy-policy/
Smart Insurance:
https://www.smartinsurance.co.uk/privacy-policy-and-cookies/
More information about this is set out under “Who we share your personal information with”.
Data Protection Law
We are conscious of our responsibilities as a "data controller" under the UK General Data Protection Regulation (UK GDPR) and we shall endeavour to ensure that the personal information we obtain and use will always be held, used, transferred, and otherwise processed in accordance with that regulation and all other applicable data protection laws and regulations. Neilson Financial Services is registered with the Information Commissioner under registration number ZA125017. If you would like more information about our data protection policy, please contact us using the details shown on our website.
How the Law Protects you
The law allows us to use personal information only if we have a clear reason to do so. This includes how we share data outside of Neilson Financial Services Limited. To meet this requirement, we will only process personal data in the following circumstances:
To fulfil and administer a contract we have with you;
- When it is in our legitimate interest;
- When we have a legal duty to;
- When you consent to it;
- When it is necessary for reasons of substantial public interest.
There are circumstances where an alternative legal basis allows us to process personal data legitimately. Where we rely on an alternative legal basis for processing personal data, we will tell you what it is.
How we use information about you
We collect personal information from you when you contact us over the telephone or by email, when you complete application forms and when you access our website. We also collect personal information about you from third parties (more details can be found under the heading “Where we collect your personal information from”). We have provided examples below of the ways we may use your personal information and why.
When/Where we collect and process your personal information: When you call us or request to be called back.
Legal Basis we can rely on to process personal information: i) Legitimate Interest ii) Contract.
Rationale: i) Contact initiated by you ii) Applies when you request a quote with a view to entering into a contract with us or to make changes to your existing policy.
When/Where we collect and process your personal information: When we or a third-party agency acting on our behalf call you to promote and sell our products.
Legal Basis we can rely on to process personal information: i) Consent ii) Legitimate Interest.
Rationale: i) We have evidence of your clear and unambiguous consent to be contacted ii) When we can demonstrate an existing relationship with you and you have not objected to receiving our calls in the past directly or by registering with the Telephone Preference Service.
When/Where we collect and process your personal information: When we write to you to tell you about additional products and services.
Legal Basis we can rely on to process personal information: i) Consent ii) Legitimate Interest.
Rationale: i) You have given your agreement to marketing ii) To provide marketing that we think will be of interest to you.
When/Where we collect and process your personal information: To assess your eligibility for cover.
Legal Basis we can rely on to process personal information: i) Contract ii) Substantial Public Interest.
Rationale: i) We need to obtain personal information to determine whether or not we are able to set up a policy for you ii) This may involve collecting information from you about your Health and Lifestyle. Without this, we will not be able to proceed with an application for cover.
When/Where we collect and process your personal information: To contact you for the purposes of notifying you of any important information regarding your Policy.
Legal Basis we can rely on to process personal information: Contract.
Rationale: i) To keep our records accurate and up to date ii) To update you regarding any changes being made to the Policy.
When/Where we collect and process your personal information: To deal with claims, complaints and general enquiries.
Legal Basis we can rely on to process personal information: i) Contract ii) Legal Obligation.
Rationale: i) To administer claims and answer any questions you have when you contact us ii) To respond to complaints in line with regulatory requirements.
When/Where we collect and process your personal information: Transfer data to Third Parties.
Legal Basis we can rely on to process personal information: Contract.
Rationale: i) To enable our insurer partners to undertake underwriting activities and to administer your policy ii) To enable providers of additional products, services or promotional offers you’ve asked for to provide these products, services or offers to you.
When/Where we collect and process your personal information: When you agree to take part in a questionnaire or survey.
Legal Basis we can rely on to process personal information: i) Consent ii) Explicit Consent.
Rationale: i) From time to time, we may ask customers to participate in a questionnaire or survey. We will only do so for legitimate business purposes, with your consent ii) The survey may ask you to provide us with sensitive data, such as information about your health. Where this is the case, we will gain your separate, clear and unambiguous consent.
When/Where we collect and process your personal information: To offer you additional products and promotional offers on our website.
Legal Basis we can rely on to process personal information: Legitimate Interest.
Rationale: When you request a quote with a view to entering into a contract with us, we may, from time to time, offer you additional products and/or promotional offers we believe you will have a genuine and legitimate interest in, during the course of your online application.
When/Where we collect and process your personal information: Data Analysis - Profiling: To develop and manage our brands, products and services by understanding our customers behaviours and preferences.
Legal Basis we can rely on to process personal information: Legitimate interests.
Rationale: i) Defining target markets to which products are suited ii) Using our data to identify new audiences who are likely to want our products iii) Charging appropriately for products iv) Meeting genuine needs of customers through the products we provide.
Where we collect personal information from:
Data you provide: when you request a quote from our partner life insurance brands.
Data you provide: when you use our website.
Data you provide: when you email us.
Data you provide: on social media.
We may also receive data from: third parties we work with.
We may also receive data from: life insurance brands we introduce you to.
The categories of personal data that we may obtain from third parties are: name.
The categories of personal data that we may obtain from third parties are: gender.
The categories of personal data that we may obtain from third parties are: contact details (email address and telephone number).
The categories of personal data that we may obtain from third parties are: birth date.
The categories of personal data that we may obtain from third parties are: address and postcode.
The categories of personal data that we may obtain from third parties are: Health and lifestyle information.
When you provide us with personal data about others, you must (unless we agree otherwise): (a) inform the individual about the content of this Privacy Policy and any other applicable privacy notices provided to you; and (b) obtain their permission (where possible) to share their Personal Information with us in accordance with this Privacy Policy and other applicable privacy notices.
Data we collect when you use our services
Personal information that can help us identify you.
Personal information that can help us contact you.
Personal information to assess your application for cover. This may include information about your health, categorised as “special category data”. We will only collect this data if the law allows us to do so.
Payment and transaction data.
Any profile you create or information you provide when you connect to our internet, mobile and telephone services. (we do this using cookies, further details can be found under the heading “Cookie Policy”).
Who we share your personal information with
We may use and share your personal information with life insurance brands we partner with. Currently this includes:
British Seniors (A trading name of Neilson Financial Services Limited)
Cover Today (A trading name of Neilson Financial Services Limited)
Smart Insurance (A trading name of Neilson Financial Services Limited)
Where we share your data with a partner life insurance brand, they become data controller and will process your personal information for their legitimate business purposes, which include:
making decisions about whether to provide insurance and assistance services (such as claim assessment, claim processing and claim settlement);
administering the policy, assessing and paying claims, and general customer service activities (including complaint resolution and claims disputes);
detecting, investigating and preventing crime, including fraud and money laundering;
carrying out market research and analysis;
providing information about your policy in connection with any reinsurance; and
complying with applicable laws and regulatory obligations (including laws and regulations outside of country of residence).
Whenever our partner life insurance brand uses your information for these purposes personal data rights are considered carefully and you have a right to opt-out of some of this processing. For more information on how a partner life insurance brand uses your information, or how to opt-out, please see their respective privacy policy:
British Seniors: https://www.britishseniors.co.uk/privacy-policy/
Cover Today:https://www.covertoday.co.uk/privacy-policy-cookies/
Smart Insurance: https://www.smartinsurance.co.uk/privacy-policy-and-cookies/
We may also share your personal information with legal and regulatory bodies such as the Financial Conduct Authority, the Financial Ombudsman Service and the Information Commissioner’s Office, to fulfil a legal or regulatory obligation, assist with an investigation, or demonstrate compliance.
If we sell our company or part of it, we will share your information with the purchaser, who may then provide you with information on their products and services.
We may transfer and process any personal information you provide to us to countries outside the European Economic Area. Again, we will ensure that all adequate safeguards are in place in connection with such transfer and that all necessary consent has been obtained.
How we use your information to make automated decisions
To assess your eligibility for cover we may use systems to make automated decisions based on personal information we collect from you. This involves us asking you to answer Health and Lifestyle questions when applying for cover under our Life Insurance Policy. The decision to provide cover is based on the answers you provide. These decisions do not involve human input, and the software and systems apply predefined logic programming and criteria to make a decision and assess how we deal with you in connection with the provision of services. We will hold this data safe and secure at all times.
You have the right not to be subject to a decision which is based solely on automated processing, to express your point of view and contest the automated decision. You do not have to take part in this underwriting process, but if you don't Scottish Friendly won't be able to provide you with an insurance policy. If you do not wish to be subject to Scottish Friendly’s automated decision-making process, we will be unable to continue with this application.
If you choose not to give personal information
We may need to collect personal information by law, or under the terms of a contract we have with you.
If you choose not to give us this personal information, it may delay or prevent us from meeting our obligations. It may also mean that we cannot perform services needed to administer your policy. It could also mean that we cancel a product you have with us.
Any data collection that is optional will be made clear at the point of collection.
Marketing
We will only use your personal information to send you marketing messages to tell you about relevant products and services or offers that may be of interest to you if we have a valid reason to do so under data protection legislation. The two main reasons we rely on are where we have your consent, or if we have a legitimate interest to do so.
When we rely on legitimate interests, we will issue you with marketing that we think will be of interest to you. We will only do this when we believe that our legitimate interests do not override your privacy rights.
You can ask us to stop sending you marketing messages and update your choices by contacting us at any time.
Whatever you choose, you will still receive important information such as changes to your existing products.
How long we keep your personal information
We maintain a data retention policy which governs how long we will keep your personal data for. We retain personal data about our customers and prospective customers. We will only keep your information for as long as reasonably required to demonstrate we have met our obligations to you and the rules that apply to us.
We will keep your personal information for as long as you are a customer. After you stop being a customer, we will keep your data for up to 7 years for the following reasons:
to respond to any questions or complaints
to show that we treated you fairly
to maintain records according to rules that apply to us
We may keep your data for longer than 7 years if we cannot delete it for legal, regulatory or technical reasons. If we do, we will make sure that your privacy is protected.
Your Rights
Individuals have a number of rights in connection with their Personal Information. These rights only apply in certain circumstances and are subject to certain exemptions. These rights are noted below.
All enquiries in respect of these rights will be handled by Cover For Life, however, where necessary, we will liaise with other parties with whom we have shared your personal information ("Who we share your personal information with" above) when dealing with your request.
How to get a copy of your personal information
You can access the personal information we hold on you by contacting our Data Protection Officer. You can email, write or call us using the following details:
Data Protection Officer at Cover For Life, PO Box 6063, Windsor, SL4 9GL
Email service@britishseniors.co.uk
or call us on 0800 542 7618.
Letting us know if your personal information is incorrect
You have the right to question any information we have about you that you think is wrong or incomplete. We will take reasonable steps to check its accuracy and correct it.
If you want us to stop using your personal information
You have the right to object to our use of your personal information, or to ask us to delete, remove or stop using it if there is no need for us to keep it. This is known as the “right to object”, “right to erasure” or the “right to be forgotten”.
However, there may be occasions when we will not be able to delete personal information if a legal or regulatory requirement prevents us from doing so.
Restricting the use of your personal information
You can ask us to restrict the use of your personal information if:
it is not accurate
it has been used unlawfully, however, you do not want it to be deleted
it is not relevant anymore, but you request it is kept for use in legal claims
you have already asked us to stop using your data, but you are waiting for us to tell you if we are allowed to keep on using it.
Data portability
You can ask us to provide you with personal information you have given us, in a format that can be read by a computer. You can also ask that we share your data in this format, to someone else.
Opting out of advertising
You can opt out of advertising from Cover For Life and other brands by making changes on Facebook and Google.
Visit these links to find out how:
Google: https://support.google.com/ads/answer/2662922?hl=en-GB
Facebook: https://www.facebook.com/help/146952742043748
How to withdraw your consent
If we have relied upon your consent to process your personal data, you can withdraw your consent at any time. Please contact us if you wish to do so.
If you withdraw your consent, we may not be able to provide certain products or services to you. If this is the case, we will let you know.
How to Complain
Please contact our Data Protection Officer if you are unhappy with how we have used your personal information. To contact us about any of your rights set out in this Privacy Policy please write, email or call our Data Protection Officer at Cover For Life, PO Box 6063, Windsor, SL4 9GL, email service@britishseniors.co.uk
or call us on 0800 542 7618. Please provide your full name, email address, date of birth and quote number or policy number when contacting us.
You also have the right to complain to the Information Commissioner’s Office.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk
Cookie Policy
Cover For Life are committed to protecting your privacy and we promise to treat it securely, fairly and lawfully.
When we collect any personal information through our website and technology platforms, we will be transparent about what we collect, why we collect it and how we intend to use the data.
Protecting our customers is at the heart of everything we do at Cover For Life and protecting your information is no exception. We use cookies on our website(s) and other similar technologies to collect anonymous data so that we can improve and enhance your experience when you use our services. These cookies allow us to:
Make our website work as effectively and efficiently as possible.
Enhance your browsing experience
Arrange content to match your preferred interests more quickly
Collect statistical information to provide us with information on how our customers use our website and our products.
We will collect information about how you use our website to:
Remember how far you are in the online application form you are completing
Provide advertising that is more relevant to you when you are visiting our, or other, websites promoting our products for example via retargeting cookies
Track the effectiveness of our online and offline marketing campaigns.
How to manage and switch off cookies
Your web browser provides settings that allow you to manage or switch off cookies. If you do switch off cookies, remember that you may not be able to use all the services on our website. You can find out more about managing and switching off cookies at the independent website allaboutcookies.org.
You can update your cookie preferences using this link here.
What are Cookies
“Cookies” are small pieces of text files which are sent to your browser and stay on your computer or mobile device when you visit our website. Cookies do not damage your device they are used to ‘remember’ you when you visit our website again. Cookies alone cannot be used to identify you.
A cookie will transport information about how you use our website to us. The cookie does not keep any of the data it collects.
Cookies are often referred to as session or persistent cookies, depending on how long they are used:
Session cookies only last for your online session and disappear from your computer or device when you close your browser.
Persistent cookies stay on your computer or device after the browser has been closed and last for the period specified in the cookie. These persistent cookies are activated each time you visit the site where the cookie was generated.
In addition to how long a cookie is kept on your computer, a cookie is then divided into four types:
Strictly necessary cookies
These cookies are essential to enable services you have specifically requested such as requesting a quote and/or purchasing a product.
Strictly necessary cookie: ASP.NET_SessionId. Purpose: Used to remember information required for navigation and other site interactions such as your details throughout the purchasing process. Overview of Microsoft privacy. Period: Session.
Strictly necessary cookie: ARRAffinity. Purpose: Used to request routing and load balancing by our hosting platform, Microsoft Azure. Period: Session.
Strictly necessary cookie: ai_session. Purpose: These cookies are used with the Microsoft Application Insights software, which collects statistical usage and telemetry information for apps built on the Azure cloud platform. This is a unique anonymous session identifier cookie. Period: Session.
Strictly necessary cookie: ai_user. Purpose: These cookies are used with the Microsoft Application Insights software, which collects statistical usage and telemetry information for apps built on the Azure cloud platform. This is a unique anonymous session identifier cookie. Period: 365 days.
Strictly necessary cookie: cookieyes-consent. Purpose: CookieYes sets this cookie to remember users' consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about the site visitors. Period: 365 days.
Strictly necessary cookie: visitorId. Purpose: Used to connect visitor actions together to support site navigation and user interaction. Period: 365 days.
Strictly necessary cookie: TransactionId. Purpose: Used to track user actions in a session to support site navigation and user interaction. Period: Session.
Strictly necessary cookie: __cf_bm. Purpose: The __cf_bm cookie is a cookie necessary to support Cloudflare Bot Management. As part of our bot management service, this cookie helps manage incoming traffic that matches criteria associated with bots. Period: 1 day.
Strictly necessary cookie: refCode. Purpose: Used to connect visitor actions together to support site navigation and user interaction. Period: 29 days.
Performance cookies
These cookies collect information about how you use our website, for instance which pages you visit most often, and if you experience error messages. These cookies don't collect information that identifies you. All information is aggregated and therefore anonymous. They are only used to improve your experience whilst visiting our website.
Performance cookie: _ga. Purpose: Google Analytics is Google's free web analytics tool that helps website owners understand how their visitors engage with their website. It uses cookies and these cookies are used to store information, such as what time the current visit occurred, whether the visitor has been to the site before, and what site referred the visitor to the web page. Google Analytics customers can view a variety of reports about how visitors interact with their website so they can improve their website and how people find it. Different cookies are used for each website, and visitors are not tracked across multiple sites. Period: 730 days.
Performance cookie: _gid. Purpose: Google Analytics is Google's free web analytics tool that helps website owners understand how their visitors engage with their website. It uses cookies and these cookies are used to store information, such as what time the current visit occurred, whether the visitor has been to the site before, and what site referred the visitor to the web page. Google Analytics customers can view a variety of reports about how visitors interact with their website so they can improve their website and how people find it. Different cookies are used for each website, and visitors are not tracked across multiple sites. Period: 30 days.
Performance cookie: _ga_xxxxxxxxxx. Purpose: Used by Google Analytics to identify and track an individual session with your device. Period: 730 days.
Performance cookie: cookietest. Purpose: This cookie is used by Doublclick to determine if the browser is set to block or allow cookies. Period: Session.
Performance cookie: VWO. Purpose: (not provided). Period: (not provided).
Performance cookie: _vwo_uuid_v2. Purpose: These cookies are associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie ensures a visitor always sees the same version of a page and is used to track behaviour to measure the performance of different page versions. Period: 365 days.
Performance cookie: _vwo_uuid. Purpose: These cookies are associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie ensures a visitor always sees the same version of a page and is used to track behaviour to measure the performance of different page versions. Period: 365 days.
Performance cookie: _vwo_sn. Purpose: These cookies are associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie ensures a visitor always sees the same version of a page and is used to track behaviour to measure the performance of different page versions. Period: 365 days.
Performance cookie: _vwo_referrer. Purpose: These cookies are associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie ensures a visitor always sees the same version of a page and is used to track behaviour to measure the performance of different page versions. Period: 365 days.
Performance cookie: _vis_opt_s. Purpose: These cookies are associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie ensures a visitor always sees the same version of a page and is used to track behaviour to measure the performance of different page versions. Period: 365 days.
Performance cookie: _vis_opt_test_cookie. Purpose: These cookies are associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie ensures a visitor always sees the same version of a page and is used to track behaviour to measure the performance of different page versions. Period: 365 days.
Performance cookie: _vwo_ds. Purpose: These cookies are associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie ensures a visitor always sees the same version of a page and is used to track behaviour to measure the performance of different page versions. Period: 365 days.
Performance cookie: _vis_opt_exp_n_combi. Purpose: These cookies are associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie ensures a visitor always sees the same version of a page and is used to track behaviour to measure the performance of different page versions. Period: 365 days.
Performance cookie: MR. Purpose: These cookies are used by Microsoft Clarity. Microsoft Clarity is a user behavior analytics tool that helps website owners understand how visitors interact with their sites. It provides visual recordings of user sessions, heatmaps showing click and scroll patterns, and aggregated data on user actions. This enables website optimization by identifying areas of confusion or friction, improving user experience, and ultimately helping user experience. Period: 6 days.
Performance cookie: _clsk. Purpose: These cookies are used by Microsoft Clarity. Microsoft Clarity is a user behavior analytics tool that helps website owners understand how visitors interact with their sites. It provides visual recordings of user sessions, heatmaps showing click and scroll patterns, and aggregated data on user actions. This enables website optimization by identifying areas of confusion or friction, improving user experience, and ultimately helping user experience. Period: 1 day.
Performance cookie: _clck. Purpose: These cookies are used by Microsoft Clarity. Microsoft Clarity is a user behavior analytics tool that helps website owners understand how visitors interact with their sites. It provides visual recordings of user sessions, heatmaps showing click and scroll patterns, and aggregated data on user actions. This enables website optimization by identifying areas of confusion or friction, improving user experience, and ultimately helping user experience. Period: 365 days.
Performance cookie: CLID. Purpose: These cookies are used by Microsoft Clarity. Microsoft Clarity is a user behavior analytics tool that helps website owners understand how visitors interact with their sites. It provides visual recordings of user sessions, heatmaps showing click and scroll patterns, and aggregated data on user actions. This enables website optimization by identifying areas of confusion or friction, improving user experience, and ultimately helping user experience. Period: 365 days.
Performance cookie: SM. Purpose: These cookies are used by Microsoft Clarity. Microsoft Clarity is a user behavior analytics tool that helps website owners understand how visitors interact with their sites. It provides visual recordings of user sessions, heatmaps showing click and scroll patterns, and aggregated data on user actions. This enables website optimization by identifying areas of confusion or friction, improving user experience, and ultimately helping user experience. Period: 1 day.
Performance cookie: __qca. Purpose: This cookie name is associated with software provided by Adalyser to enable optimization of TV advertising by tracking sessions and conversion timings in relation to TV ad spot air times. Period: 1825.
Performance cookie: __adal_ses. Purpose: This cookie name is associated with software provided by Adalyser to enable optimization of TV advertising by tracking sessions and conversion timings in relation to TV ad spot air times. Period: Session.
Performance cookie: __adal_id. Purpose: This cookie name is associated with software provided by Adalyser to enable optimization of TV advertising by tracking sessions and conversion timings in relation to TV ad spot air times. Period: 730 days.
Performance cookie: __adal_cw. Purpose: This cookie name is associated with software provided by Adalyser to enable optimization of TV advertising by tracking sessions and conversion timings in relation to TV ad spot air times. Period: 6 days.
Performance cookie: __adal_ca. Purpose: This cookie name is associated with software provided by Adalyser to enable optimization of TV advertising by tracking sessions and conversion timings in relation to TV ad spot air times. Period: 179 days.
Performance cookie: mc. Purpose: This domain is owned by Quantcast. The main business activity is: Market and Audience Segmentation, Targeted advertising services. Period: 395 days.
Performance cookie: apt.sid. Purpose: This is a PX Cookie from Gainsight. It collects aggregated information of your session, such as your browsing time, access metrics (open, forwards, clicks), timestamp for your activity, and application usage history. It expires after each session ends. Period: Session.
Performance cookie: cd_user_id. Purpose: A site visit analytics tool to help understand visitor behaviour to support improving the website experience. Period: 365 days.
Targeting/Advertising cookies
These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see the same advert and help us measure the effectiveness of advertising campaigns.
Targeting/Advertising cookie: SRM_B. Purpose: This is a Microsoft MSN 1st party cookie that ensures the proper functioning of this website. Period: 389 days.
Targeting/Advertising cookie: _uetsid. Purpose: This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site. Period: 1 day.
Targeting/Advertising cookie: _uetvid. Purpose: This cookie is utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. Period: 389 days.
Targeting/Advertising cookie: MUID. Purpose: This cookie is widely used my Microsoft as a unique user identifier. It can be set by embedded Microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking. Period: 365 days.
Targeting/Advertising cookie: ANONCHK. Purpose: This cookie is used by Microsoft for storing the session ID for a user. This cookie ensures that clicks from advertisement on the Bing search engine are verified and it is used for reporting purposes and for personalization. Period: 1 day.
Targeting/Advertising cookie: MSPTC. Purpose: This domain is owned by Microsoft - it is the site for the search engine Bing. Period: 389 days.
Targeting/Advertising cookie: IDE. Purpose: This cookie is used to serve targeted advertisements to users. It stores information about user interactions with ads. Period: 396 days.
Targeting/Advertising cookie: ANID. Purpose: Similar to IDE, this cookie is also used for advertising purposes, helping to personalize ads. Period: 396 days.
Targeting/Advertising cookie: gcl_au & _gclxxxx. Purpose: These cookies are used for Google's conversion tracking. They help advertisers measure the effectiveness of their ad campaigns by tracking user actions after clicking on an ad. Period: 90 days.
Targeting/Advertising cookie: test_cookie. Purpose: This cookie is used to check if the user's browser supports cookies. Period: 1 day.
Targeting/Advertising cookie: DSID. Purpose: This cookie is used to identify returning users across websites that use Google advertising services. Period: 14 days.
Social Media Cookies
These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.
Social Media cookie: _fbp. Purpose: Used by Facebook to tracks user visits across websites to deliver targeted ads and measure ad effectiveness. Period: 92 days.
Social Media cookie: _tt_enable_cookie. Purpose: This cookie is used to measure performance of ad campaigns and personalise user experience for TikTok advertising. Period: 395 days.
Social Media cookie: _ttp. Purpose: Used for tracking user behavior across websites, enabling targeted advertising and conversion measurement. Period: 395 days.
Social Media cookie: tt_webid_ses. Purpose: This is a TikTok session cookie, used to track user activity during a single session. Period: Session.
Social Media cookie: ttcsid. Purpose: This cookie is used by Tiktok to help measure the effectiveness of their advertising by linking user interactions (such as ad clicks or views) with subsequent activity on our website. It assigns a unique session ID. The information is used for attribution and analytics to improve marketing performance. This cookie does not store personal information directly but may be used to track browsing behaviour across sessions. Period: 395 days.
Social Media cookie: ttcsid_XXXXXXXXXXXXXXXXXXXX. Purpose: This cookie is used by Tiktok to help measure the effectiveness of their advertising by linking user interactions (such as ad clicks or views) with subsequent activity on our website. It assigns a unique session ID. The information is used for attribution and analytics to improve marketing performance. This cookie does not store personal information directly but may be used to track browsing behaviour across sessions. Period: 395 days.
Social Media cookie: personalization_id. Purpose: Enables users to share website content onto their X profiles, and is also used for targeted advertising. Period: 730 days.
Social Media cookie: muc_ads. Purpose: Collects data on user behavior and interactions to optimize website advertisements on X. Period: 730 days.
Apart from cookies we also use local storage and tags to help us enhance your browsing experience.
Local storage is like a cookie, except the information collected by local storage is not sent to an internet server unless there is a specific reason for us to store the data collected (i.e. for analytics purposes). Like cookies, local storage is stored locally on your machine, within your browser like cookies, history, saved pages, etc. Local storage contains ‘name/value’ pairs (i.e. postcode / SL4 9GL, surname / ‘Smith’) and a web page can only access data stored locally within its domain.
Tags are a small piece of code which is placed on our website and collects data. This code would only collect data on our website. A tag will not be stored on your browser; however, it may use a cookie which could be placed on your browser.
